This Is How We Do It: A Sneak Peek at Our L.A. Design Studio

From concept to pattern to fitting to your shopping bag, a lot of work and love (awww…) goes into the clothes we create. And it all starts at our private design studio in Los Angeles. In a sun-filled space on the second floor packed with rack after rack of clothing samples, our new creative director, Nathan Jenden, is putting the finishing touches on a fresh bebe collection set to debut in January 2018.

You may have heard of Nathan before. He’s worked with several high-profile brands and celebs in the past, and his own label earned rave reviews from Women’s Wear Daily and Madonna. We’re beyond thrilled that he’s now at bebe and can’t wait for you to see his new designs. For now, turn up your volume on our vid to hear Nathan’s thoughts on bebe and where the brand is headed next.