Cool Job Alert: A Glimpse Inside the Day-to-Day of Our Public Relations Manager
This month, we’d like you to meet our Public Relations Manager, Alexis! You may already follow her on twitter, or feel like you know her from all her A-list Look Lust recaps and Red Carpet Commentary here on STYLUST, but now we’re giving you an up-close, like-literally-inside-her-closet look at what it’s really like to be the Public Relations Manager here at bebe! Read on for all the dirt…
NAME: Alexis Avery Cittadine
TITLE: Public Relations Manager
DIRECT REPORT: I report to the Senior Director of Corporate Communications.
STYLUST: Who do you work closely with on a regular basis?
ALEXIS: As the Public Relations Manager I work closely with many departments within the company. Our Senior Director of Corporate Communications and I tackle a variety of different projects—from media outreach and social media, to events, product placement and celebrity outreach. I also work closely with the design and merchandising teams to preview our upcoming merchandise and fulfill sample requests in order to garner press in various magazines, and for celebrity outreach as well. I then oversee our Public Relations & Events Coordinator, who helps me make it all happen!
STYLUST: What school did you go to and what degree(s) did you obtain?
ALEXIS: I have a Bachelor of Arts from the University of Arizona. My major was Communications.
STYLUST: How did you get your start in public relations?
ALEXIS: My career began here at bebe, 13 years ago! I was out of college doing temp work and got placed here (I could not have been more excited). I was working at the front desk manning the phones and caught the eye of our founder, Manny Mashouf. He liked my style, so he’d have me go shopping and bring back my finds from the weekend for inspiration—it was like a dream come true! After 6 months, I was promoted to Public Relations Assistant, and voilà, here I am 13 years later…
STYLUST: What exactly do you do now? Describe a typical day.
ALEXIS: A typical day here involves checking all the blogs and wire services in the morning for celebs wearing bebe, and getting the message out to various social media outlets if they have worn something. All day long we get emails from magazine editors requesting samples from our lookbooks for stories they are working on. We then round up the samples and send them out to NYC. We also have various stylists coming in on a daily basis pulling for various shoots and red carpet events.
STYLUST: What’s the best part about your job? The worst?
ALEXIS: The best part of the job is being in an industry that excites me. It’s always changing and everyday is a new chapter. I thrive on the fast-pace of it—it’s definitely never boring! But at the same time, the worst part is the fast-pace (LOL). It can be never-ending, so you never feel quite caught-up.
STYLUST: Do you have any parting advice to share with our readers interested in pursuing PR?
ALEXIS: Be willing to put in the time to reap the rewards. If you are passionate about what you do, you can achieve anything. Start out as an intern or temp—it’s a great way to get your foot in the door and make connections. Remember it’s always about who you know, so treat everyone with respect and do the time…it will pay off!